[
  
  
    
    
  
    
    
      {
        "title": "Business Pivots",
        "excerpt": "What happens when you spend months creating, testing, iterating and stressing about a project just to have your company say, “Stop, we are pivoting,” and everything you have done is put on the back burning (meaning it probably will not ever see the light of day). As a product designer that has had this happen on multiple occasions, there are a few things that helped me come to terms with this and truthfully it isn’t all bad.\n",
        "content": "What happens when you spend months creating, testing, iterating and stressing about a project just to have your company say, “Stop, we are pivoting,” and everything you have done is put on the back burning (meaning it probably will not ever see the light of day). As a product designer that has had this happen on multiple occasions, there are a few things that helped me come to terms with this and truthfully it isn’t all bad.\n\n\n  Express your emotions\n  Celebrate the small victories\n  Reassess your position and goals\n\n\nExpress your emotions\nI want to be honest and acknowledge something. I felt angry. I dedicated a lot of effort and time to this project, traveling to different places and engaging with people to create this product. We were addressing important problems and developing solutions that seemed solid. However, in the end, it didn’t really make a difference. I spent many nights reflecting on what I could have done differently. I was angry at myself, our leadership, and the company. I realized that feeling angry is normal; it’s a human emotion. But as I always tell my kids, what truly matters is how you handle those emotions. Will you let anger control you, or will you learn from it?\n\nCelebrate the small victories\nI had to reflect on what we achieved throughout the entire process and acknowledge the small successes that both the team and I experienced in our personal growth.\n\nOne of the small victories was realizing the value of collaboration. At the beginning, there were team members who were not involved in the initial discovery phase, which made it challenging to gain their support. I recognized the importance of having all team members (product management, product design, engineering team, and business stakeholders) engaged from the start. Each person’s perspective brings valuable knowledge and skills. Excluding them initially could lead to solving the wrong problem or proposing unfeasible solutions.\n\nAnother triumph was gaining a deeper understanding of the Directed Discovery process, which focuses on human-centered design. I learned how to effectively identify the problems we were addressing and develop solutions that made our users’ lives easier. I witnessed the significance of tools such as discussion guides, interviews, need maps, journey maps, profile insights, and thorough documentation in the discovery process. These elements provided powerful insights. Moreover, this process enabled me to feel more comfortable with testing designs and identifying the most effective tools and approaches.\n\nReassess your position and goals\nDuring this period, I found it opportune to assess whether my personal goals were in sync with the objectives of the company. This prompted me to contemplate deeply on what I aspired to accomplish and whether continuing my association with the company would contribute towards attaining those goals. Personally, I had faith in the competence of the leadership, acknowledged the presence of individuals who were more knowledgeable than me, and shared an alignment with the new trajectory of the project.\n\nIn Conclusion\nThe process of becoming a better product designer was not easy. It required me to learn how to express my emotions in a healthy way, celebrate small victories, and give myself space to reassess my progress. But through it all, I discovered that I am stronger and more resilient than I thought possible.\n",
        "url": "/thoughts/2019/03/27/business-pivots.html"
      },
    
      {
        "title": "Working with a Remote Team",
        "excerpt": "In an ideal world, your team would all be in the same office working together in perfect harmony. For some of us that this is not a reality, especially with remote working becoming more common among teams. At my current company, I am fortunate enough to work with a remote team of developers based out of Ukraine.\n",
        "content": "In an ideal world, your team would all be in the same office working together in perfect harmony. For some of us that this is not a reality, especially with remote working becoming more common among teams. At my current company, I am fortunate enough to work with a remote team of developers based out of Ukraine.\n\nThere are some challenges with remote teams like time differences, culture, and language but at the end of the day, you still need to work together in order to ship the experience. There are some lessons that I have learned that might be helpful in any remote team situation. It comes down to a few main items.\n\n\n  Communication needs to be at the best possible level.\n  Have empathy for each team member.\n  Find ways to create together so everyone is part of the process.\n\n\nI’d like to remind you that in some way we are all remote workers. Even in the same office, we can’t always have in-person conversations. Being on the opposite side of the building or on another floor is just like being a thousand miles away.\n\nCommunication needs to be at the best possible level.\n\nCommunication needs to the main focus and it needs to be at the best possible level. This is something our team is always improving and it happens by failing, learning from our failures, and trying new ways of communicating.\n\nWhen your main source of communicating is Slack and video conferences, you sometimes miss the visual cues that help you understand what is being said. When working with someone from another country you need to be clear in the words you are using. Sometimes there is a different understanding of the same word. You need to be aware of this and when you don’t understand, ask. If you don’t know the intent of someone else’s message, ask. Don’t try to guess or read into it, just ask.\n\nMost of the conversations we have with our remote team member are related to the outcomes we are working on. Some of the time there are disagreements on what the priorities are and in those cases, we need to be cautious of how we interact with each other. We all have different ways of reacting when there are disagreements. For some of us, it is to control the situation, for others, it is to comply and go along with whatever is said, and another is to withdraw ourselves from the situation.\n\nAll these scenarios create roadblocks for communicating and getting the work done. Other people don’t think the way you do, and what makes sense to you might be confusing for someone else. If we can understand where others come from we can find the value and embrace those difference to help us communicate and work better together.\n\nCommunicating at the best level means we respect and look for the value in what the person is saying and keeping the communication positive. For some reason, it is easy to criticize and complain. Don’t give in so easy, you can always agree to disagree without offending or putting others down.\n\nWhen you understand the differences in each team member you can start to build empathy for each other.\n\nHave empathy for each team member\n\nEmpathy is the ability to understand and share the feelings of another. To have a great remote team you need to be communicating at the best possible level which allows you to have empathy for each of your team members.\n\nEveryone is on the team for a reason but we still come from different cultures, have different beliefs, and have different levels of experience. Having empathy is hard. As Seth Godin said, “We’re not wired to walk in someone else’s shoes, it’s not our first instinct.” It’s hard but that is not a reason to not do it. You could learn the native language if your team comes from another country. At least, get to know the culture and customs for those you work with. This will help you walk in someone else’s shoes.\n\n\n\nIf you are feeling frustrated over a process, someone else on your team is probably feeling the same way. If you don’t feel a conversation is going in the right direction, instead of controlling, complying, or withdrawing, try speaking up and talking about it, you probably aren’t the only one thinking it. Empathy takes work but will ultimately increase your communication level and open up more opportunities for your team to create together.\n\n\n  \n    Remote teams require more…but you have this priceless opportunity to work with any human in the world!\n  \n  \n    Maryna Sobolieva, Softserve Product Manager, Ukraine\n  \n\n\nFind ways to create together\n\nSometimes the conversation about the problem and solution aren’t enough. You need to look for ways to create together.\n\nAt my current company, we have a great structure for discovery, design, and testing. The intent of this process is to have the product and engineering teams creating with each other through the whole process. That way everyone is involved and no surprises come up when development starts. Because of location differences and time difference, we can’t always include the whole team so we’ve had to alter the process to meet our needs.\n\nBefore we begin the discovery process we create a summary statement that identifies what we will be talking to the users about. This is presented to our remote team to get them familiar with what we are doing and allow them to give input into the process.\n\n\n\nAs we begin our discovery process the product team documents and creates notes based on what we learn. We create an insights sheet for each person we interview that includes a quick overview of the person and some of the big insights that we learned as we talked with them about a given topic. This includes goals, needs, pain points, and workarounds they are doing. We also include some small “Tidbits” that support the big insights and things that were said that are relevant.\n\nWe also create a needs map that consolidates all the major insights from each person we interview. These are smaller statements that are more precise and digestible. This allows us to group similar ones together and see repeating patterns across all those we interview.\n\nThe real power of this comes when we need to communicate back to our remote team what we have learned and get them quickly up-to-speed. Instead of having them listen to hours of interviews we can give them a few simple sheets and they can see who we interviewed and what we learned from them. They can also see the repeating data and patterns.\n\nThe next part of our process is creating wireframes together. This involves getting the product designer, product manager, engineering team and any other stakeholders together and everyone creating a solution to the problem. It is a great way to get everyone’s opinion and it makes everyone feel ownership for the experience that they are building.\n\n\n\nThis type of collaboration is difficult with remote teams but we still try to do it whenever we can. The most successful times that we have done this is when we have traveled to the same location. Even though we are remote there is a power that comes from taking the time to travel and come together. Of course, this can’t always happen so other methods that we have used to collaborate on designs are video calls and pictures of everyone’s ideas that we can share while we talk about them.\n\n\n\nEven though working with remote teams has its challenges, they can all be overcome by finding time to create together, building empathy for each other, and improve the communication within the team. This will allow you to deliver a great experience for your user.\n",
        "url": "/remote-work/2019/04/16/working-with-remote-teams.html"
      },
    
      {
        "title": "Career Drivers",
        "excerpt": "\n\n",
        "content": "\n\n  \n    \n      I have had the privilege of being a leader and manager, and during this time, I have utilized the Career Driver Cards with my team. It is a fantastic tool that facilitates learning about what motivates individuals in their careers and personal lives. It enables managers and employees to have productive conversations about career development and helps connect individuals with the necessary resources. Each person is motivated by different things, and this can change over time. I take the time to reevaluate my motivations every six months, and it's always fascinating to observe how they have evolved over time.\n      As I am exploring new opportunities, people often ask me what I am looking for. So, I decided to re-evaluate my career drivers. \n      Here they are:\n    \n  \n  \n\n    \n       \n        \n          \n            \n              \n            \n          \n        \n        \n          Work-Life Balance\n        \n        \n          \n            \n              \n            \n          \n        \n      \n    \n    \n      \n        \n          \n            \n              \n            \n          \n        \n        \n          Purpose\n        \n        \n          \n            \n              \n            \n          \n        \n      \n    \n    \n      \n        \n          \n            \n              \n            \n          \n        \n        \n          Money & Rewards\n        \n        \n          \n            \n              \n            \n          \n        \n      \n    \n    \n      \n        \n          \n            \n              \n            \n          \n        \n        \n          Helping Others\n        \n        \n          \n            \n              \n            \n          \n        \n      \n    \n    \n      \n        \n          \n            \n              \n            \n          \n        \n        \n          Opportunity\n        \n        \n          \n            \n              \n            \n          \n        \n      \n    \n  \n  \n  \n    \n      I'm open to new design leadership opportunities—I'd love to chat!\n      Check out my portfolio, resume, and connect with me on Linkedin.\n    \n  \n\n",
        "url": "/career/2023/01/02/career-drivers.html"
      },
    
  
    
    
      {
        "title": "1 Salon",
        "excerpt": "\n  \n    \n      Define & Research\n    \n    \n      1 Salon, a high-end hair salon in a competitive industry, aspired to establish its unique identity. Extensive research revealed key competitors in the market, such as Lunatic Fringe Salon, Landis Aveda Salon, and Sequel Salon, guiding our differentiation strategy. We recognized our strengths in offering superior hair products and highly educated stylists, while acknowledging that being a new entrant was our primary weakness. The strategic mission of 1 Salon was to create a friendly, high-end hair company dedicated to excellence.\n    \n  \n\n",
        "content": "\n  \n    \n      Define & Research\n    \n    \n      1 Salon, a high-end hair salon in a competitive industry, aspired to establish its unique identity. Extensive research revealed key competitors in the market, such as Lunatic Fringe Salon, Landis Aveda Salon, and Sequel Salon, guiding our differentiation strategy. We recognized our strengths in offering superior hair products and highly educated stylists, while acknowledging that being a new entrant was our primary weakness. The strategic mission of 1 Salon was to create a friendly, high-end hair company dedicated to excellence.\n    \n  \n\n\n\n  \n    \n      Analysis & Planning\n          \n    \n    \n      Our analysis and planning phase involved a deep dive into the market and competitors, helping us identify 1 Salon's unique selling points. This research informed our design strategy, guiding us to emphasize the strengths of the business — exceptional hair products and skilled stylists — in the logo. Additionally, we considered ways to overcome the challenge of being a new entrant. We ensured that our design aligns with the strategic mission of creating a high-end and friendly brand.\n      Logo Sketches\n      \n      \n        \n      \n      \n      \n        \n          \n            \n              \n              \n            \n            \n              \n            \n            \n              Close\n            \n          \n        \n      \n      \n    \n  \n\n\n\n  \n    \n      Design\n    \n    \n      Drawing inspiration from logos like 1 Hotel (NYC), Curent (a local SLC restaurant), and Shu Uemura Hair Care, our design approach for 1 Salon focused on clean lines, avoiding obvious graphics like scissors, and steering clear of excessive modernity. The color palette, primarily composed of black, white, earth tones, and greys, was chosen to evoke sophistication. The logo was designed with versatility in mind to meet various needs, from print materials to signage, while staying true to the client's preferences.\n    \n  \n\n\n\n  \n    \n      \n        \n        \n          \n          The logo for 1 Salon.\n        \n        \n        \n        \n          \n          The logo set in the custom designed business cards.\n        \n        \n        \n        \n          \n          The logo used on a loyalty card.\n        \n        \n             \n      \n    \n  \n\n\n  \n    \n      Impact & results\n    \n    \n      Our carefully crafted logo design for 1 Salon has not only resonated with the client's preferences but also effectively represents the company's strategic mission of providing high-end hair services. The logo reflects the unique strengths of 1 Salon, including exceptional hair products and skilled stylists, while addressing the challenge of being a new entrant in the market. Early feedback from the client and target audience has been highly positive, and the logo is set to play a pivotal role in establishing 1 Salon's distinct identity and creating a lasting impact in the industry.\n    \n  \n\n\n  \n    \n      Final\n      \n    \n  \n\n\n\n\n  \n    \n      \n        The logo for 1 Salon.\n        \n      \n      \n        \n      \n      \n        Close\n      \n    \n  \n\n\n\n\n\n  \n    \n      \n        The logo set in the custom designed business cards.\n        \n      \n      \n        \n      \n      \n        Close\n      \n    \n  \n\n\n\n\n\n  \n    \n      \n        The logo used on a loyalty card.\n        \n      \n      \n        \n      \n      \n        Close\n      \n    \n  \n\n\n\n",
        "url": "/projects/1-salon-branding"
      },
    
      {
        "title": "Course Management",
        "excerpt": "\n      \n    \n      \n        \n      \n    \n  \n\n",
        "content": "\n      \n    \n      \n        \n      \n    \n  \n\n\n\n  \n    \n      Define & Research\n    \n    \n      As we started working on the course production tool for editors (internal users) and our course authors, we discovered that we could create a few quick wins to help ease the pain points for our editors. This was helping with importing data when our course authors send in a proposal for a course. The editors have to manually enter the information into two separate systems and then they don't have an overview of the course that was submitted.\n      Based on our research, we found that the editors require a workflow that processes the proposal document, extracts the information, and presents it to them for review or editing. This system enables the editors to track the progress of each course as it goes through various stages until it is published.\n    \n  \n\n\n  \n    \n      \n        \n          \n          User interview insights.\n        \n\n        \n          \n          User interview insights.\n        \n      \n    \n  \n\n\n\n  \n    \n      Analysis & Planning\n    \n    \n      After creating some quick wireframes and sketches of the feature, we were able to identify some important features that were initially overlooked. These features include a view for the manager to see all the editors and the courses they are working on, tags to quickly identify courses that may not be completed by the deadline, and the total number of courses and modules as it relates to the selection of editors.\n      By utilizing the gathered information, we were able to further develop and improve our user stories, engage in ongoing discussions with our engineering team, and establish clear milestones to successfully implement this new feature.\n      User Stories\n      \n      \n        \n      \n      \n      \n        \n          \n            \n              \n              \n            \n            \n              \n            \n            \n              Close\n            \n          \n        \n      \n      \n    \n  \n\n\n\n  \n    \n      Final Designs\n    \n    \n    \n  \n\n\n\n  \n    \n        \n        \n    \n  \n\n\n\n  \n    \n      Impact & results\n    \n    \n      My approach focuses on practical outcomes. I set clear goals based on user feedback and measure feature success in real-world use. This allows for continuous improvement and designs that effectively meet user needs.\n      How will we know if it's successful?\n      \n        Being an internal tool we were able to have weekly follow up sessions on the impact of the feature. We could quickly iterate to make the feature better which allowed for better adoption.\n        All editors using this tool within 2 weeks of release and not having to rely on spreadsheets, Asana, or Trello.\n        Getting praised at least once each week during our follow up meetings with the editors for creating a tool specifically for them. \n      \n    \n  \n\n\n\n\n  \n    \n      \n        A closeup of the course progress management tool.\n        \n      \n      \n        \n      \n      \n        Close\n      \n    \n  \n\n\n\n",
        "url": "/projects/course-management-author-tools"
      },
    
      {
        "title": "Design System",
        "excerpt": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n      AI Exploration\n    \n  \n\n",
        "content": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n      AI Exploration\n    \n  \n\n  \n  \n    \n    \n      Goal\n      Scale product quality and delivery speed through design systems built with engineering, not just for engineering.\n      \n        Across Float Health, Everee, and Pluralsight, the core challenge was consistent: product teams were moving quickly, but UI patterns and implementation details were drifting across squads. This created rework, inconsistent experiences, and slower releases.\n      \n      \n        My goal was to establish systems that connect strategy to execution: shared foundations, reusable components, clear governance, and a practical workflow between Figma and production code. Storybook became a central part of that workflow, giving design and engineering one place to review, document, and validate component behavior.\n      \n      \n    \n\n    \n    \n      Discovery\n      Discovery focused on where inconsistency and handoff friction were slowing delivery.\n      \n        At each company, I started by mapping how design decisions turned into shipped UI. The biggest gaps were rarely visual-only issues; they showed up in unclear states, repeated implementation decisions, and missing shared ownership between product design and engineering.\n      \n      \n        Same components implemented differently across teams and repositories\n        Design files and production components diverged over time\n        Unclear ownership for component quality, accessibility, and maintenance\n      \n    \n\n    \n    \n      Research\n      Research centered on adoption: what teams actually use, trust, and maintain.\n      \n        Instead of creating a theoretical system, I prioritized evidence from active product work. I audited high-volume flows, studied existing component usage, and partnered with engineers to identify where tokens, APIs, and interaction logic needed to be standardized first.\n      \n      Research highlights\n      \n        Audited core journeys and measured pattern duplication and inconsistencies\n        Prioritized components by product impact, implementation churn, and accessibility risk\n        Aligned design tokens with front-end implementation constraints and theming needs\n      \n    \n\n    \n    \n      Design\n      Designed systems that paired clear foundations with an implementation-first collaboration model.\n      \n        The systems were structured around Brand, Foundations, and Components, but the key differentiator was process: design and engineering worked as partners from definition through implementation, not as separate handoff stages.\n      \n      Brand\n      Brand established visual direction while keeping enough flexibility for product scale.\n      \n        Expanded color systems with accessible semantic roles and scalable usage rules\n        Documented contrast requirements and practical UI application guidance\n        Aligned visual language across marketing, product surfaces, and platform modules\n      \n      \n\n      Foundations\n      Foundations created consistency for typography, spacing, elevation, and data presentation across teams.\n      \n        Cross-platform type scales, spacing rules, and layout primitives\n        State models for loading, error, empty, and success patterns\n        Guidance for formatting complex data, time, and sensitive information\n      \n      \n\n      Components\n      Components were built as a shared contract between design intent and production behavior.\n      \n        Defined APIs for core components and usage boundaries for variants\n        Captured interaction behavior, accessibility expectations, and edge cases\n        Improved consistency for forms, data tables, navigation, and feedback states\n      \n      \n      \n\n      Collaboration with Engineering\n      \n        I partnered directly with front-end engineers to translate system decisions into stable implementation patterns. This included regular design-engineering working sessions, component API reviews, and governance checkpoints that kept the system practical for roadmap delivery.\n      \n      \n        Co-defined tokens, naming conventions, and component state models\n        Reviewed implementation details before and after release\n        Used Storybook in pull request workflows to validate visual and behavioral consistency\n      \n\n      Storybook Process\n      \n        Storybook became the operational hub for implementation quality and documentation. Figma remained the design source of truth, while Storybook provided live, testable, and versioned components that teams could rely on during build and review.\n      \n      \n        Documented component anatomy, variants, and usage guidance in one place\n        Used stories to review interaction states and regression risk\n        Enabled faster onboarding for new designers and engineers\n      \n\n    \n\n    \n    \n      Outcome\n      Outcomes improved consistency, delivery speed, and system maturity across organizations.\n      Impact\n      \n        Reduced duplicate design/dev effort through reusable, trusted component patterns\n        Improved release confidence with clearer standards and documented states\n        Increased design-engineering alignment around shared implementation language\n      \n      Cross-company outcomes\n      \n        Float Health: built and managed a scalable system supporting rapid operational product growth\n        Everee: established a systemized foundation that reduced UI drift across payroll workflows\n        Pluralsight: contributed to system evolution through component consistency and cross-team alignment\n      \n\n    \n    \n    \n      AI Exploration\n      Currently exploring how AI can accelerate system operations and team velocity.\n      \n        I am actively experimenting with AI-supported workflows to help teams move faster while preserving quality and consistency. The focus is on practical use cases that reduce repetitive work and improve decision speed across design and engineering.\n      \n      \n        Evaluating AI-assisted documentation to keep Storybook usage guidance current\n        Exploring AI support for component audits, pattern discovery, and system health checks\n        Testing opportunities for faster design-to-code alignment and variant generation\n      \n      \n        The direction is clear: combine strong system fundamentals with AI-enabled workflows so teams can ship high-quality experiences with greater speed, clarity, and confidence.\n      \n    \n  \n\n",
        "url": "/projects/design-system"
      },
    
      {
        "title": "Pay Card Mobile App",
        "excerpt": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n    \n  \n\n",
        "content": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n    \n  \n\n  \n  \n    \n    \n      Goal\n      Enable instant worker payouts while maintaining payroll efficiency and cost control.\n      \n        The Pay Card initiative introduced a new payroll option that allows companies to pay workers immediately after each shift through a physical pay card and digital wallet. The project required strong cross-functional alignment to ensure the experience worked for both employers managing payroll and workers receiving funds.\n      \n    \n\n    \n    \n      Discovery\n      \n        As a design leader supporting the project, the focus during discovery was guiding the designer and helping align the product direction with broader platform and business goals.\n      \n      \n        Mentored the product designer through regular one-on-one working sessions\n        Facilitated design critiques to gather feedback and strengthen solutions\n        Contributed to leadership discussions to help shape the product direction\n      \n    \n\n    \n    \n      Research\n      \n        Research explored how rapid payroll could improve worker satisfaction while remaining operationally efficient for employers. At the leadership level, the focus was ensuring insights translated into clear product strategy.\n      \n      Research highlights\n      \n        Helped align research insights with product and leadership priorities\n        Ensured the team considered both employer payroll workflows and worker payout needs\n        Guided the designer in translating findings into actionable product decisions\n      \n    \n\n    \n    \n      Design\n      Design leadership focused on quality, alignment, and strategic clarity throughout the project lifecycle\n      \n        While the core interface work was led by the project designer, design leadership focused on maintaining quality, alignment, and strategic clarity throughout the project lifecycle. This support ensured the final product met usability standards while integrating smoothly into the broader product ecosystem.\n      \n      Design details\n      \n        Provided ongoing mentorship and design guidance through regular 1:1 working sessions\n        Facilitated structured design critiques to strengthen solutions and surface edge cases\n        Maintained alignment with established design standards and system patterns\n        Collaborated with product and leadership stakeholders to shape overall product strategy\n      \n      Artifacts\n      \n        \n          \n          \n          \n        \n        \n          \n          \n          \n        \n        \n          \n          \n          \n        \n        \n          \n          \n          \n        \n      \n\n      \n\n    \n\n    \n    \n      Outcome\n      The Pay Card initiative introduced a scalable way for companies to deliver instant payouts while maintaining operational efficiency.\n      Impact\n      \n        Enabled instant worker payouts through a pay card and digital wallet experience\n        Maintained cost-effectiveness for companies adopting rapid payroll workflows\n        Strengthened collaboration across design, product, and engineering teams\n        Improved design quality through structured critique and mentorship\n      \n      Leadership Outcomes\n      \n        Established consistent design standards across the project\n        Supported the growth and effectiveness of the lead designer through mentorship\n        Strengthened cross-team alignment during leadership discussions\n        Helped guide the project toward a cohesive and scalable product experience\n      \n    \n  \n\n",
        "url": "/projects/pay-card-mobile-app"
      },
    
      {
        "title": "Custom Document Signing",
        "excerpt": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n      Reflection\n    \n  \n\n",
        "content": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n      Reflection\n    \n  \n\n  \n  \n    \n    \n      Goal\n      Deliver a seamless, in-product e-signature that replaces third-party tools\n      \n        Our HR platform needed a document signing solution tightly integrated with payroll and compliance workflows.\n        The objective: remove external dependencies, reduce complexity, and keep authoring, signing, and storage in one trusted place.\n      \n    \n\n    \n    \n      Discovery\n      Identified friction from external signing tools and compliance risks\n        \n          Talking to both customers and internal stakeholders revealed the gaps:\n        \n        \n          Customers were using external tools like DocuSign, which disrupted the flow of onboarding.\n          HR managers wanted the ability to manage document templates and track signature status without jumping between platforms.\n          Compliance was at risk if documents weren't stored centrally.\n        \n        From a business perspective, document signing was a key blocker in positioning our platform as an all-in-one HR solution.\n      \n      \n      \n    \n\n    \n    \n      Research\n      Benchmarked e-signature patterns\n      Through interviews and competitive analysis, I mapped out critical requirements:\n        \n          Flexibility: HR teams needed reusable templates.\n          Clarity: Employees needed a frictionless signing experience on any device.\n          Traceability: Compliance officers required audit trails and secure storage.\n        \n        I benchmarked against industry standards for e-signature (DocuSign, HelloSign) while focusing on how we could simplify the experience inside our own product.\n    \n\n    \n    \n      Design\n      Template management, guided signing, real-time status, and secure storage\n      \n        I delivered a system centered on usability and trust:\n        Template management for offer letters and compliance docs,\n        a guided signing flow that highlights required fields,\n        real-time status tracking (sent, viewed, signed),\n        and a centralized repository with audit trails.\n        Collaboration with engineering focused on encryption and retention policies.\n      \n      Artifacts\n      \n        \n          \n            \n              \n              \n              \n              everee.com/documents\n            \n            \n              \n              \n            \n          \n          The custom document signing view allows HR teams to manage templates, track signature status, and ensure compliance.\n        \n        \n          \n            \n              \n              \n              \n              everee.com/documents\n            \n            \n              \n              \n            \n          \n          The custom document signing report view allows HR teams to track signature status, monitor compliance, and generate reports.\n        \n        \n          \n            \n              \n              \n              \n              everee.com/profile\n            \n            \n              \n              \n            \n          \n          The custom document signing worker view allows workers to see their document status and sign documents.\n        \n        \n          \n            \n              \n              \n              \n              everee.com/profile\n            \n            \n              \n              \n            \n          \n          Workers can sign documents directly within their profile, streamlining the process and ensuring compliance.\n        \n      \n\n      \n      \n        \n          ×\n          \n        \n      \n\n      \n      \n        \n          </iframe>\n        \n      \n    \n\n    \n    \n      Outcome\n      Adoption surged and onboarding time dropped\n      The custom signing tool launched as a fully integrated feature in our HR platform:\n      \n        \n          \n            \n          \n          85% adoption\n          Within the first six months\n        \n        \n          Onboarding time reduced by 40%\n          Compared to using third-party tools\n        \n        \n          \n            \n          \n          Improved sales positioning\n          No longer losing deals due to missing document signing\n        \n      \n    \n    \n    \n    \n      Reflection\n      Remove friction, build trust, and keep teams in-flow\n      \n        Replacing external dependencies with a streamlined in-product experience reduced risk and boosted confidence.\n        By balancing simplicity with compliance, we strengthened the platform’s value as a truly end-to-end HR solution.\n      \n    \n\n  \n\n",
        "url": "/projects/custom-document-signing"
      },
    
      {
        "title": "Pharmacy Invoicing Automation",
        "excerpt": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n      Reflection\n    \n  \n\n",
        "content": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n      Reflection\n    \n  \n\n  \n  \n    \n    \n      Goal\n      Automate invoicing from shift data to reduce operational work and support scaling with more pharmacy partners.\n      \n        Float's invoicing process for pharmacies was manual and time-consuming, requiring teams to gather and verify shift data, which led to delays, errors, and increased operational overhead.\n      \n    \n\n    \n    \n      Discovery\n      Understand the full invoicing lifecycle and identify scale constraints\n      Billing/Finance Team\n      \n        By reviewing support tickets, internal processes, and stakeholder interviews, we validated that manual invoice creation was creating delays, errors, and unnecessary operational burden.\n      \n      Pharmacies\n      \n        In meetings with pharmacies, we successfully designed the invoice operation and delivery to meet their approved format requirements.\n      \n    \n\n    \n    \n      Research\n      Validate automation priorities with operational data and Billing Team feedback\n      \n        Approximately 85% of the pharmacies' invoicing processes were similar, so we focused mainly on them as our target candidate. The remaining processes had to be handled manually.\n      \n      \n        The current invoicing process relied heavily on manual review, hand-sent invoices, and informal coordination across tools, making it difficult to scale as visit volume increased.\n      \n      Research highlights\n      \n        Candidate pharmacies accounted for ~85% of visits in late 2024\n        Visit volume was projected to continue growing quarter over quarter\n        Billing team feedback emphasized reducing routine work, not eliminating control\n        Contract variance reinforced the need for both automated and manual paths\n      \n    \n\n    \n    \n      Design\n      Introduce the AVR as the central unit of work for billing\n      \n        The design introduced the After Visit Report (AVR) as the central unit of work for invoicing and nurse payment. The goal was to consolidate actions, make state explicit, and reduce context switching while supporting both automation and exception handling.\n      \n      Design details\n      \n        Designed a dashboard to surface AVRs by status and highlight exceptions\n        Centralized invoice review, sending, and nurse payment in one record\n        Moved billing actions out of Visit records and deprecated manual trackers\n      \n      \n        \n          \n            \n              \n              \n              \n              floathealth.com/after-visit-report\n            \n            \n              \n              \n            \n          \n          The AVR dashboard gives Billing one queue to manage: clear states, visible priorities, and fast triage for exceptions.\n        \n        \n          \n            \n              \n              \n              \n              floathealth.com/after-visit-report\n            \n            \n              \n              \n            \n          \n          The operations team can view the complete status of pharmacy invoices and nurse payouts in one place, eliminating the need to track each part separately.\n        \n        \n          \n            \n              \n              \n              \n              floathealth.com/after-visit-report\n            \n            \n              \n              \n            \n          \n          The invoice is automatically sent after the Ops team audits it. The invoice details, including the amount and when it was sent, are captured and preserved for easy review.\n        \n        \n          \n            \n              \n              \n              \n              floathealth.com/avr/nurse-payment/contracts\n            \n            \n              \n              \n            \n          \n          After the invoice is sent to the pharmacy, the ops team can promptly pay the nurse. This automatic process can be modified for any additional payments. All details and updates are recorded.\n        \n      \n\n      \n      \n        \n          ×\n          \n        \n      \n\n    \n\n    \n    \n      Outcome\n      Measurable operational improvements and a foundation for future tooling\n      \n        Invoicing Automation delivered measurable operational improvements while laying the foundation for future internal tooling.\n      \n      \n        \n          \n            \n          \n          Improve the time to bill pharmacies by 2 days\n          Time to billing went from ~4 days to 2 days\n        \n        \n          \n          Reducing operational workload\n          Saved the operations team 10-15 hours per week\n        \n        \n          \n            \n          \n          Improved billing accuracy\n          Reduce invoice errors and returns by 40%\n        \n      \n      Business & Product Outcomes\n      \n        The automation significantly reduced manual work for the operations team and improved billing reliability helping the company get paid quicker. \n        By removing operational bottlenecks, the company could onboard additional pharmacy partners without increasing administrative overhead.\n        Transitioned additional pharmacies to automated invoicing, with new pharmacies eligible by default.\n      \n    \n\n    \n    \n      Reflection\n      Automation enables focus on exceptions, not routine\n      \n        Introducing the invoicing automation consolidated fragmented workflows and made billing state explicit. The feature-flagged rollout gave the Billing Team control during the transition, and the patterns established — dashboards, workflow state, automated vs. manual paths — became a durable foundation for future internal tooling.\n      \n    \n\n  \n\n",
        "url": "/projects/float-invoicing-automation"
      },
    
      {
        "title": "Course Creation",
        "excerpt": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n      Reflection\n    \n  \n\n",
        "content": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n      Reflection\n    \n  \n\n  \n  \n    \n    \n      Goal\n      Streamline authoring to retain creators & ship courses faster\n      \n        Our goal to improve the course creation process for authors who were experiencing challenges in their workflow, which led to slower production and occasional turnover. Our objective was to simplify and modernize the course creation system, enabling authors to spend less time dealing with technical difficulties and more time sharing their expertise. Achieving this goal would result in happier authors, increased retention, and a greater number of courses published in a shorter time frame.\n      \n    \n\n    \n    \n      Discovery\n      Mapped the current journey & aligned on what “streamlined” means\n      \n        I started by mapping out the existing author workflow to understand the full journey from initial course idea to published content. The process revealed pain points:\n        \n          Authors struggled with a fragmented workflow, having to jump between tools.\n          The UI was outdated and not aligned with modern author expectations.\n          Onboarding new authors required heavy support from our internal team.\n        \n        To align on business priorities, I collaborated closely with PMs and author relations. Together, we defined what “streamlined” should mean — not just fewer clicks, but also clarity, confidence, and control for the author.\n      \n      Artifacts\n      \n        \n        \n          \n        \n      \n    \n\n    \n    \n      Research\n      Interviews + surveys → personas & insights\n      To ground our decisions in real needs, I interviewed both experienced and first-time authors. We also ran surveys to capture broader sentiment.\n      Key insights included:\n      \n        Experienced authors wanted shortcuts and automation.\n        New authors needed guidance and guardrails without being overwhelmed.\n        Everyone valued visibility into progress — knowing what was left to do in the course creation journey.\n      \n      I synthesized these findings into personas and journey maps. This gave us a shared lens for decision-making and helped stakeholders empathize with the author experience.\n      Artifacts\n      \n        \n        \n          \n        \n      \n    \n\n    \n    \n      Design\n      A hybrid model: guidance for new authors, speed for experts\n      From the research, I explored multiple solution directions:\n      \n        A guided flow that stepped new authors through the process.\n        A modular dashboard for experienced authors to jump into specific tasks.\n        A hybrid model combining guidance with flexibility.\n      \n      Through rapid prototyping and usability testing, we learned the hybrid model struck the best balance. I designed:\n\n      \n        A course builder dashboard showing progress at a glance.\n        Inline tips to guide new authors without clutter.\n        Reusable components to ensure scalability as we added more features.\n      \n      Collaboration was key — I partnered with engineering to validate feasibility early, and ran design reviews with content and support teams to ensure we didn’t lose sight of author needs.\n      Artifacts\n      \n        \n          \n            \n              \n              \n              \n              pluralsight.com/course-dashboard\n            \n            \n              \n              \n            \n          \n          The course dashboard gives authors a clear view of their progress, next steps, and outstanding tasks.\n        \n        \n          \n            \n              \n              \n              \n              pluralsight.com/course-list\n            \n            \n              \n              \n            \n          \n          Authors view all their course clips in one place, with status indicators and quick access to editing.\n        \n        \n          \n            \n              \n              \n              \n              pluralsight.com/course-comments\n            \n            \n              \n              \n            \n          \n          Authors can view and respond to comments on their course clips, facilitating direct feedback and collaboration with editors.\n        \n        \n          \n            \n              \n              \n              \n              pluralsight.com/course-analytics\n            \n            \n              \n              \n            \n          \n          The course analytics dashboard provides authors with key metrics and insights to track their course performance.\n        \n\n      \n\n      \n      \n        \n          ×\n          \n        \n      \n\n    \n\n    \n    \n      Outcome\n      Publish time down; support burden down; author confidence up\n      \n        Testing and launch metrics indicated a reduction in setup and submission time. Support tickets dropped as authors self-served more effectively, and survey feedback highlighted improved clarity and control.\n      \n      \n        ~30% faster setup Based on time-on-task tests\n        Support ticketsOnboarding issues reduced\n        RetentionAuthors stayed & produced more\n      \n    \n\n    \n    \n      Reflection\n      Balancing guidance with flexibility\n      This project reinforced the importance of balancing guidance with flexibility in complex creation tools. It also showed me the value of bringing authors into the process early — their voices shaped the final product more than any internal assumption could.\n      As an IC, I owned the design process end-to-end: discovery, research, prototyping, and testing. At the same time, I played a leadership role by facilitating workshops and aligning cross-functional stakeholders around a shared vision.\n    \n\n  \n\n\n\n\n  \n    \n      \n        \n        \n      \n      \n        \n      \n      \n        Close\n      \n    \n  \n\n\n\n\n  \n    \n      \n        \n        \n      \n      \n        \n      \n      \n        Close\n      \n    \n  \n\n\n\n\n  \n    \n      \n        \n        \n      \n      \n        \n      \n      \n        Close\n      \n    \n  \n\n\n\n\n  \n    \n      \n        \n        \n      \n      \n        \n      \n      \n        Close\n      \n    \n  \n\n\n\n\n\n  \n    \n      \n        \n        \n      \n      \n        \n      \n      \n        Close\n      \n    \n  \n\n\n\n\n\n  \n    \n      \n        \n        \n      \n      \n        \n      \n      \n        Close\n      \n    \n  \n\n\n\n\n\n  \n    \n      \n        \n        \n      \n      \n        \n      \n      \n        Close\n      \n    \n  \n\n\n\n",
        "url": "/projects/course-creation"
      },
    
      {
        "title": "Employee Onboarding",
        "excerpt": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n      Reflection\n    \n  \n\n",
        "content": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n      Reflection\n    \n  \n\n  \n  \n    \n    \n      Goal\n      Provide an embeddable, white labeled onboarding solution\n        \n          Many of our customers wanted onboarding that felt like part of their own ecosystem, not a third-party product. \n          The objective: create a flexible onboarding tool that could be embedded directly into existing HR workflows and fully white labeled to match each company's brand.\n        \n    \n\n    \n    \n      Discovery\n      Companies struggled with fragmented onboarding flows\n      \n        Through discovery workshops with HR admins, we found a recurring theme: onboarding often forced employees into disjointed portals with inconsistent branding. \n        HR leaders wanted a seamless, professional experience that built trust and gave new hires a clear, branded first impression.\n      \n      Artifacts\n      \n        \n          \n            \n          \n        \n      \n    \n\n    \n    \n      Research\n      Benchmarked white label and embeddable design patterns\n      \n        I explored competitive solutions in HR and SaaS that offered embeddable modules, focusing on authentication, theming, and brand control. \n        We also consulted developers about integration requirements, ensuring the solution would be technically feasible and customizable without heavy engineering lift.\n      \n      We recognized a critical need to enhance the user experience for workers using the Everee Mobile App. To achieve this, I created user stories and wireframes so I could quickly test and iterate on the workflow. This pivotal step included users and subject-matter experts that ensured that our mobile onboarding customers can seamlessly integrate the Everee onboarding flow into their own applications and consistent user experience from start to finish.\n      Artifacts\n      \n        \n          \n          \n            \n          \n        \n      \n    \n\n    \n    \n      Design\n      Flexible theming, modular components, and smooth integration\n      \n        I designed a modular onboarding flow that could be embedded into a company's own site or application with minimal code. \n        Key features included custom branding (logos, colors, typography), configurable modules (document signing, training, compliance), \n        and responsive layouts for a consistent experience across devices. Clear developer documentation supported easy adoption by customer teams.\n      \n      Artifacts\n      \n        \n          \n            \n              \n            \n          \n          \n            \n              \n            \n          \n          \n            \n              \n            \n          \n          \n            \n              \n            \n          \n        \n      \n      \n        \n          \n        \n      \n    \n\n    \n    \n      Outcome\n      Improved sales traction and smoother new hire experience\n      \n        The embeddable onboarding solution became a key differentiator in sales conversations, helping us win deals with HR buyers who valued brand consistency.\n      \n      \n        \n          \n            \n          \n          20+ companies\n          Adopted in first quarter\n        \n        \n          Onboarding completion up 35%\n          Compared to legacy flows\n        \n        \n          \n            \n          \n          Stronger sales pitch\n          White label & embeddable messaging resonated\n        \n      \n    \n\n    \n    \n      Reflection\n      Flexibility and branding drive adoption\n      \n        By prioritizing white labeled customization and embeddable integration, we created a solution that felt native to each customer's environment. This project reinforced the importance of designing for both end-user delight and enterprise buyer confidence.\n      \n      </div>\n    \n\n  \n\n",
        "url": "/projects/embeddable-onboarding"
      },
    
      {
        "title": "Employee Scheduling",
        "excerpt": "\n  \n  \n    Goal\n    Discovery\n    Research\n    Design\n    Outcome\n    Reflection\n  \n\n\n",
        "content": "\n  \n  \n    Goal\n    Discovery\n    Research\n    Design\n    Outcome\n    Reflection\n  \n\n\n  \n  \n    \n    \n      Goal\n      We were losing too many deals because our HR solution was incomplete, particularly in terms of employee scheduling. Our business goal was to create a scheduling experience that would make our payroll and time clock solution competitive and appealing to the HR buyer persona — a key decision maker for small- to medium-sized businesses.\n    \n\n    \n    \n      Discovery\n      Understanding Buyer Expectations\n      I began by interviewing sales reps and customer success teams to understand why prospects were walking away. The insights were consistent: HR buyers expected scheduling to be part of an integrated HR solution, and the absence of this feature was creating friction in the sales process. I mapped out the competitive landscape, analyzing how tools like Homebase and Deputy positioned scheduling as a core offering.\n      Artifacts\n      \n        \n      \n    \n\n    \n    \n      Research\n      Insights from Small Business Owners and Managers\n      We conducted user interviews with small business owners, HR managers, and shift supervisors across various industries, including hospitality, retail, and healthcare.\n      Their pain points clustered around three areas:\n      \n        Flexibility: Shifts needed to be updated on the fly.\n        Fairness: Employees wanted visibility into their schedules and easy ways to swap shifts.\n        Integration: Manual entry between payroll, time tracking, and scheduling created errors.\n      \n      We also ran a series of surveys with managers, observing how they currently hacked together solutions using spreadsheets or standalone scheduling apps.\n    \n\n    \n    \n      Design\n      Clarity and simplicity\n      Using these insights, I designed a scheduling system that prioritized clarity and simplicity.\n      \n        A calendar-based interface where managers could quickly assign and adjust shifts.\n        Drag-and-drop scheduling to reduce setup time.\n        An employee self-service portal for swapping and requesting time off.\n        Integration hooks so scheduled hours flowed seamlessly into payroll and time tracking.\n      \n      We conducted several usability tests with HR managers to improve interactions and ensure that scheduling supported, rather than hindered, their workflows.\n      Artifacts\n      \n        \n          \n            \n              \n              \n              \n              everee.com/scheduling\n            \n            \n              \n              \n            \n          \n          The location overview gives HR managers one place to see every site they schedule for.\n        \n        \n          \n            \n              \n              \n              \n              everee.com/scheduling/calendar\n            \n            \n              \n              \n            \n          \n          A calendar-based interface where managers can quickly assign and adjust shifts.\n        \n        \n          \n            \n              \n              \n              \n              everee.com/scheduling/calendar\n            \n            \n              \n              \n            \n          \n          Conflicts surface inline so managers can resolve overlaps before publishing a schedule.\n        \n        \n          \n            \n              \n              \n              \n              everee.com/scheduling/shift/new\n            \n            \n              \n              \n            \n          \n          Adding a shift takes only a few fields, keeping setup fast.\n        \n        \n          \n            \n              \n              \n            \n          \n          The published schedule gives the whole team visibility into who is working when.\n        \n      \n\n      \n      \n        \n          ×\n          \n        \n      \n\n      \n        \n          \n        \n      \n    \n\n    \n    \n      Outcome\n      \n      The scheduling tool launched as a core addition to our HR suite. The impact was clear:\n      \n        \n          \n            \n          \n          65% adoption\n          Among eligible customers within the first three months\n        \n        \n          Sales objections decreased significantly\n          Helping the sales team close more deals\n        \n        \n          \n            \n          \n          Scheduling time cut by ~50%\n          Compared to spreadsheets\n        \n      \n    \n\n    \n    \n      Reflection\n        Leveraging Sales Insights to Drive Product-Market Fit\n        This project reinforced the importance of listening to the sales pipeline as a research source — often, lost deals are the clearest signal of what’s missing. It also highlighted my ability to connect research insights directly to product-market fit. By designing for both HR buyers and frontline managers, we delivered a solution that met strategic business goals while solving day-to-day scheduling pains.\n      </div>\n    \n\n  \n\n",
        "url": "/projects/worker-scheduling"
      },
    
      {
        "title": "Nurse Mobile App",
        "excerpt": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n      Reflection\n    \n  \n\n",
        "content": "\n  \n  \n    \n      Goal\n      Discovery\n      Research\n      Design\n      Outcome\n      Reflection\n    \n  \n\n  \n  \n    \n    \n      Goal\n      Launch a nurse mobile app MVP that strengthens the nurse pool\n      \n        Design and deliver a nurse-facing mobile app MVP that surfaces critical actions (visits, confirmations, charts links), replaces text blasts with notifications, reduces support overhead, and helps achieve the OKR: Grow MAN (monthly active nurses) to 350 with 20% of active nurses using the app MVP in beta.\n      \n    \n\n    \n    \n      Discovery\n      Map the existing workflow and surface operational pain points\n      \n        Discovery revealed several operational and UX issues, including a heavy reliance on SMS text for staffing, fragmented access to visit details, varying levels of technical comfort among nurses, and a high workload for the support team to answer basic questions. \n      \n      \n        We used stakeholder workshops and design review sessions to prioritize what should be in the MVP versus what needed more discovery.\n      \n    \n\n    \n    \n      Research\n      User interviews & tracking to inform scope\n      \n        Research included interviews with nurses and post-release feedback sessions. Research-informed feature prioritization, especially around notifications, visit visibility, and simple actions that reduce friction.\n      \n      Research highlights\n      \n        Nurses need quick visibility into available visits and a reliable way to respond.\n        Replacing SMS texts with in-app notifications reduces noise and improves tracking.\n        Visit details (maps, notes) are essential to reduce support contact and create trust.\n        Technological variance among nurses requires a forgiving, simple UI.\n      \n      Artifacts\n      \n        \n      \n    \n\n    \n    \n      Design\n      Design for clarity: home, visits, and profile with minimal friction\n      \n        The UI focused on surfacing required actions and organizing visits into Open, Pending, and My Visits. Key interaction patterns mirrored existing workflows to reduce learning friction:\n      \n      Design details\n      \n        Home: Action-needed cards, newly available visit cards, links to training (Opus), support contact.\n        Visits: Tabbed top navigation (Open / Pending / My Visits) with counts and empty states; scrollable card lists for quick scanning.\n        Visit Actions: Interested modal, confirmation modal, withdraw/dismiss flows (matching existing behavior but refreshed visually).\n        Profile: No major changes aside from logout and support info; charts and advanced nurse metrics out of scope for MVP.\n      \n      Artifacts\n      \n        \n          \n            \n              \n            \n          \n          \n            \n              \n            \n          \n          \n            \n              \n            \n          \n        \n      \n    \n\n    \n    \n      Outcome\n      Rollout and early tracking to prove adoption and reduce noise\n      \n        We launched a beta program (up to 60 opt-in nurses) with a how-to guide, tech support scripts, and feedback collection to measure impact on response rate, response time, visits staffed via app, and support burden.\n      \n      \n        \n          \n            \n          \n          100% adoption\n          Within 30 days of release\n        \n        \n          Onboarding completion up 35%\n          Compared to legacy flows\n        \n      \n    \n\n    \n    \n      Decisions & Trade Offs\n      Create a less than ideal scheduling feature\n      \n        Knowing there were a lot of scheduling apps that had a great user experience we tried to emulate those in the early designs. While we had the scope approved by engineering the company leadership and our internal opertions team pushed back on the experience and asked for a single page version for the nurses to select the days and times. \n      \n      \n        Although it wasn't an ideal solution because of the amount of scrolling a user would have to do, we moved forward with their recommendation to release the app quicker.\n      \n      \n        \n          \n            \n              \n                \n              \n            \n          \n        \n    \n\n    \n    \n      Reflection\n      Build a focused MVP that creates immediate operational value\n      \n        Prioritizing core behaviors and replacing noisy SMS blasts with in-app notifications gave nurses a reliable single source of truth. The MVP approach provided quick wins while preserving a clear roadmap for future features.\n      \n      </div>\n    \n\n  \n\n",
        "url": "/projects/float-nurse-mobile-app"
      },
    
      {
        "title": "Real Estate Portfolio Management",
        "excerpt": "\n  \n  \n    \n      Users\n      Problem\n      Process\n      Collaboration\n      Tradeoffs\n      Solution\n      \n    \n  \n\n",
        "content": "\n  \n  \n    \n      Users\n      Problem\n      Process\n      Collaboration\n      Tradeoffs\n      Solution\n      \n    \n  \n\n  \n  \n    \n    \n      Users\n      DIY real estate investors building wealth\n      \n        More than 14M DIY real estate investors in the U.S. manage properties and entities—often with spreadsheets. Some want a quick portfolio view; others want to dig into assumptions and projections. The product had to serve both without overwhelming either.\n      \n      \n        \n        More than 14M DIY investors in the U.S. manage properties and entities—often with spreadsheets.\n      \n    \n\n    \n    \n      Problem\n      No single tool to manage properties, entities, and tax decisions\n      \n        Investors were piecing together portfolios across spreadsheets and ad hoc workflows. Updating financials was essential but time-consuming—and there was no shared source of truth for performance, structure, or tax guidance.\n      \n      Where investors were stuck\n      \n        Spreadsheets everywhere: the primary tool for tracking properties and entities, with no unified portfolio view.\n        Manual updates: keeping financial information current was time-consuming and easy to fall behind on.\n        Tax structure uncertainty: hard to know if the setup was right or whether benefits were being maximized.\n      \n      What success looked like\n      \n        One product for portfolio clarity, performance guidance, and sharing with tax professionals.\n      \n    \n\n    \n    \n      Design Process\n      Research and mapping before pixels\n      \n        As founding designer, I led discovery end to end—starting with how investors actually worked today, not how we assumed they should.\n      \n      How I approached it\n      \n        Interviewed DIY investors to map current workflows and pain points.\n        Mapped spreadsheet logic into a unified information architecture for properties and entities.\n        Prototyped and tested portfolio, projection, and sharing flows with beta users.\n      \n      \n        \n          \n            \n              \n              \n              \n              mainstreetpulse.com/research\n            \n            \n              \n              \n            \n          \n          Mapping the spreadsheet workflows investors relied on to track properties and entities.\n        \n      \n    \n\n    \n    \n      Collaboration\n      Partnering with Product and Engineering from day one\n      \n        A founding team meant no handoffs—design, product, and engineering shaped scope together throughout.\n      \n      How we worked together\n      \n        With Product: joint investor interviews, MVP scoping, and weekly prioritization. We aligned on three outcomes—portfolio clarity, performance guidance, and professional sharing—before building.\n        With Engineering: early pairing on the property-and-entity data model, projection logic constraints, and a component architecture that could scale as flows grew.\n      \n    \n\n    \n    \n      Tradeoffs & Constraints\n      Hard calls in a 0→1 financial product\n      \n        Simple vs. deep: DIY investors span a wide sophistication range. We shipped an at-a-glance portfolio first, with detailed editing where power users needed it—not every spreadsheet cell on day one.\n        Breadth vs. focus: spreadsheets do everything. The MVP focused on three high-value workflows instead of replicating an entire workbook.\n        Accuracy vs. speed: projection scenarios needed to be trustworthy, but perfect financial modeling would have delayed beta. We scoped v1 to the decisions investors actually asked about.\n      \n    \n\n    \n    \n      Solution\n      One system across three connected workflows\n      \n        The product had to feel like a system—not a set of screens. I established shared patterns—unified IA, reusable cards and metrics, and design system foundations tuned for financial data readability—so portfolio, projections, and sharing all worked the same way.\n      \n\n      1. One tool to manage properties and entities\n      \n        Monthly cash flow and equity growth at the portfolio level, with a property detail view as the source of truth for each asset—replacing scattered spreadsheets with one portfolio view investors could trust.\n      \n      \n        \n          \n            \n              \n              \n              \n              mainstreetpulse.com/portfolio\n            \n            \n              \n              \n            \n          \n          Portfolio overview with monthly cash flow and equity growth at a glance.\n        \n        \n          \n            \n              \n              \n              \n              mainstreetpulse.com/property\n            \n            \n              \n              \n            \n          \n          The property detail view acts as the source of truth for each asset.\n        \n      \n\n      2. Performance guidance and future projections\n      \n        An overview of when to cash out or sell, with adjustable parameters so investors could understand the impact of decisions—not just see a snapshot. The same card and metric patterns from the portfolio, extended into scenario modeling.\n      \n      \n        \n        Performance guidance for when to cash out or sell a property.\n        \n          \n            \n              \n              \n              \n              mainstreetpulse.com/cash-out\n            \n            \n              \n              \n            \n          \n          Adjustable parameters let investors model the impact of a decision, not just see a snapshot.\n        \n      \n\n      3. Share portfolio context for tax guidance\n      \n        Investors could share their portfolio with a tax professional or partner, supported by a wealth funnel that clarified financial structure—less back-and-forth assembling files before tax season.\n      \n      \n        \n          \n            \n              \n              \n              \n              mainstreetpulse.com/share\n            \n            \n              \n              \n            \n          \n          Investors can share their portfolio with a tax professional or partner.\n        \n        \n          \n            \n              \n              \n              \n              mainstreetpulse.com/wealth\n            \n            \n              \n              \n            \n          \n          A wealth funnel that clarifies financial structure for sharing.\n        \n      \n    \n\n    \n    \n\n  \n\n\n\n\n  \n    ×\n    \n  \n\n",
        "url": "/projects/main-street-pulse"
      },
    
  
    
    
      {
        "title": "Hess Transcriptions",
        "excerpt": "\n",
        "content": "\n",
        "url": "/projects325/hess-transciptions"
      },
    
      {
        "title": "Julien Consulting",
        "excerpt": "\n",
        "content": "\n",
        "url": "/projects325/julien-consulting"
      },
    
      {
        "title": "1 Salon",
        "excerpt": "\n",
        "content": "\n",
        "url": "/projects325/1-salon"
      },
    
  
  
  
  {
    "title": "325 Studio Design Agency",
    "excerpt": "\n",
    "content": "\n  I've been a business owner since 2007, when I founded 325 Studio, a creative design agency that specializes in website design, mobile app development, and logo design and branding. Over the past 16 years, I've had the pleasure of working with a wide range of clients, from small businesses to Fortune 500 companies.\n  As an entrepreneur, I'm passionate about helping businesses succeed. I love the challenge of coming up with creative solutions that solve real-world problems. And I'm always looking for new ways to use technology to help my clients reach their target audiences.\n\n\n  \n\n\n  I'm passionate about helping other businesses succeed. That's why I started 325 Studio. I believe that great design is essential for any business that wants to succeed in today's competitive marketplace. I work with our clients to create custom websites, mobile apps, and branding materials that are both visually appealing and effective. I also offer a variety of other services, such as SEO, social media marketing, and content creation.\n  I'm also a big believer in the power of community. I'm actively involved in the local startup scene, and I'm always looking for ways to give back and help others succeed.\n\n\n\n  Client work\n  View more at 325 Studio.\n\n\n\n  \n    \n      \n      \n        \n          \n          \n            \n              1 Salon\n            \n            Branding, Logo, Website\n          \n        \n      \n      \n      \n        \n          \n          \n            \n              Julien Consulting\n            \n            Branding, Logo, Website\n          \n        \n      \n      \n      \n        \n          \n          \n            \n              Hess Transcriptions\n            \n            Branding, Logo, Website\n          \n        \n      \n      \n    \n  \n\n\n\n  \n    \n      Working with Tony and 325 Studio was a great experience. I received great customer service, a site that was customized just the way I needed, all at a price that a small business could afford.\n    \n    \n      Michelle Hess, Hess Transcription\n    \n  \n\n",
    "url": "/325-studio-design-agency.html"
  },
  
  {
    "title": 404,
    "excerpt": "\n",
    "content": "\n  I'm sorry. I'm a designer coding my own website so there are bound to be some bugs and missing pages. Sorry for the inconvience. Please Go back to the main page and try again\n\n",
    "url": "/404.html"
  },
  
  {
    "title": "About",
    "excerpt": "\n",
    "content": "\n  \n    \n      \n        About Me\n        I'm Tony Naccarato, an expert and leader in product design and user experience.\n        Product Designer with 15+ years of experience designing healthcare, fintech, SaaS, and operational platforms. Experienced leading end-to-end product design—from discovery and AI-assisted prototyping through launch—while simplifying complex workflows, building scalable systems, and translating ambiguity into intuitive user experiences. Proven track record partnering closely with product, engineering, and leadership teams to shape strategy, improve outcomes, and deliver products that balance user needs, business goals, and technical constraints.\n      \n      \n        \n      \n    \n  \n\n\n\n  \n    \n      \n        Career Summary\n        View my full work experience on LinkedIn to learn more about my professional product design background.\n\n        \n          \n            \n              \n              \n                Float Health\n                Markets\n                B2B, Healthcare\n                Technology\n                Web, iOS, Android\n                Accomplishments\n                \n                  Improved nurse engagement through new mobile app.\n                  Led the design for product and marketing.\n                  Created & maintained the design system.\n                \n              \n            \n          \n          \n            \n              \n              \n                Everee\n                Markets\n                B2B, B2C Finance (Payroll/Payments)\n                Technology\n                Web, iOS, Android, API, Embed, White-label\n                Accomplishments\n                \n                  Built NPS to 48 & over 300k users.\n                  Hired & led a design team.\n                  Created & maintained a design system.\n                \n              \n            \n          \n          \n            \n              \n              \n                Pluralsight\n                Markets\n                B2C, Enterprise, Education\n                Technology\n                Web, Mobile\n                Accomplishments\n                \n                  Reduced course publish time by 30%.\n                  Hired & led a design team.\n                \n              \n            \n          \n          \n            \n              \n              \n                Workfront\n                Markets\n                B2B, Enterprise\n                Technology\n                Web, API, White-label\n                Accomplishments\n                \n                  Contributed to a 30% increase in user engagement.\n                  Focus on helping creative agencies be more productive.\n                \n              \n            \n          \n        \n      \n    \n  \n\n",
    "url": "/about.html"
  },
  
  {
    "title": "Articles",
    "excerpt": "\n",
    "content": "\n  \n    \n    \n      \n        \n        \n          \n            Business Pivots\n          \n          What happens when you spend months creating, testing, iterating and stressing...\n          27 March 2019\n        \n      \n    \n    \n    \n      \n        \n        \n          \n            Working with a Remote Team\n          \n          There are some challenges with remote teams like time differences, culture, a...\n          16 April 2019\n        \n      \n    \n    \n    \n      \n        \n        \n          \n            Career Drivers\n          \n          \n          02 January 2023\n        \n      \n    \n    \n  \n\n",
    "url": "/articles.html"
  },
  
  {
    "title": "Connect with Me",
    "excerpt": "\n",
    "content": "I'd love to connect with you! Just drop me a message using the form below.\nRest assured that your contact information is secure. I will only utilize it to respond to your inquiry.\n\n\n\n  \n    \n      Full Name *\n      \n    \n    \n      Phone Number *\n      \n    \n    \n      Email Address *\n      \n    \n    \n      Message *\n      \n    \n    \n    Submit\n  \n\n\n</div>\n",
    "url": "/contact.html"
  },
  
  {
    "title": "Brand & Creative Design",
    "excerpt": "\n",
    "content": "\n  Senior Brand & Creative Designer with 20 years of experience creating brands, digital experiences, and visual systems across healthcare, fintech, SaaS, and technology. Experienced partnering with marketing, product, and leadership teams to evolve brands, support go-to-market efforts, and create consistent experiences across marketing, product, and customer touchpoints. Brings a strong product design background to creative work, connecting brand strategy and visual design with real customer experiences.\n\n\nSelected Achievements\n\n  \n    Led brand, creative, and product design initiatives across healthcare, fintech, and education, supporting experiences used by 300K+ users.\n    Partnered with marketing and leadership teams to evolve brand direction, strengthen visual consistency, and support go-to-market initiatives.\n    Created scalable visual and design systems that brought greater consistency across brand, marketing, and digital product experiences.\n    Led 0→1 creative and product initiatives, turning early ideas into cohesive brands, experiences, and launch-ready products.\n  \n\n\nSelected Work\nBrand identity and creative product design.\n\n  \n    \n      \n      \n        \n          1 Salon\n        \n        \n          Branding\n        \n        Branding for 1 Salon, a high-end hair salon.\n      \n    \n  \n\n",
    "url": "/creative/"
  },
  
  {
    "title": "Product Design Leader",
    "excerpt": "\n",
    "content": "\n  \n    \n      Product design · UX · Leadership\n      Tony Naccarato\n      Product Design & User Experience Expert & Leader\n\n      \n      \n        \n          \n          \n            Open to new opportunities\n            Looking for product design roles where I can shape strategy, ship with teams, and grow design impact.\n          \n        \n        \n          Connect on LinkedIn →\n        \n      \n    \n  \n\n\n\n  \n    \n      Career Overview\n      \n        Learn more about me\n        or see my resume on\n        LinkedIn.\n      \n    \n    \n      \n        \n          \n            20\n            Years in visualdesign & communication\n          \n        \n        \n          \n            15\n            Years inproduct design\n          \n        \n        \n          \n            6\n            Years indesign leadership\n          \n        \n        \n          \n            6\n            Years mentoringat DesignLab\n          \n        \n        \n          \n            Host\n            Built by Designerspodcast\n          \n        \n      \n    \n  \n\n\n\n\n\n  \n    \n      \n        \n          Portfolio\n          \n            Selected product design work across healthcare, fintech, education, and enterprise platforms.\n          \n        \n        \n          \n          \n          \n            \n              \n              \n                \n                  Real Estate Portfolio Management\n                \n                \n                  \n                    \n                    \n                      \n                      \n                        B2C\n                      \n                    \n                      \n                      \n                        0→1\n                      \n                    \n                  \n                  Web\n                \n                A 0→1 product for DIY investors—replacing spreadsheet chaos with one place to...\n              \n            \n          \n          \n          \n            \n              \n              \n                \n                  Nurse Mobile App\n                \n                \n                  \n                    \n                    \n                      \n                      \n                        B2C\n                      \n                    \n                  \n                  Mobile\n                \n                A dedicated mobile app for nurses to manage visits, reduce SMS dependence, an...\n              \n            \n          \n          \n          \n            \n              \n              \n                \n                  Employee Scheduling\n                \n                \n                  \n                    \n                    \n                      \n                      \n                        B2B\n                      \n                    \n                      \n                      \n                        SaaS\n                      \n                    \n                  \n                  Web\n                \n                Designing a scheduling solution that closed a critical product gap, reduced s...\n              \n            \n          \n          \n          \n            \n              \n              \n                \n                  Employee Onboarding\n                \n                \n                  \n                    \n                    \n                      \n                      \n                        White Label\n                      \n                    \n                      \n                      \n                        B2B2C\n                      \n                    \n                  \n                  Mobile\n                \n                A white labeled, embeddable solution that enabled companies to onboard employ...\n              \n            \n          \n          \n          \n            \n              \n              \n                \n                  Course Creation\n                \n                \n                  \n                    \n                    \n                      \n                      \n                        B2C\n                      \n                    \n                      \n                      \n                        Analytics\n                      \n                    \n                  \n                  Web\n                \n                Helped streamlined Pluralsight's authoring workflow so creators could spend l...\n              \n            \n          \n          \n          \n            \n              \n              \n                \n                  Pharmacy Invoicing Automation\n                \n                \n                  \n                    \n                    \n                      \n                      \n                        B2E\n                      \n                    \n                      \n                      \n                        0→1\n                      \n                    \n                  \n                  Web\n                \n                A billing automation system that introduced the After Visit Report (AVR) as t...\n              \n            \n          \n          \n          \n            \n              \n              \n                \n                  Custom Document Signing\n                \n                \n                  \n                    \n                    \n                      \n                      \n                        B2B\n                      \n                    \n                      \n                      \n                        SaaS\n                      \n                    \n                  \n                  Web\n                \n                Building a custom e-signature experience that streamlined onboarding, reduced...\n              \n            \n          \n          \n          \n            \n              \n              \n                \n                  Pay Card Mobile App\n                \n                \n                  \n                    \n                    \n                      \n                      \n                        B2B2C\n                      \n                    \n                  \n                  Mobile\n                \n                Driving Design Alignment and Strategy for Pay Card and Mobile App.\n              \n            \n          \n          \n          \n            \n              \n              \n                \n                  Design System\n                \n                \n                  \n                    \n                    \n                      \n                      \n                        Design Systems\n                      \n                    \n                  \n                  Other\n                \n                Building and scaling design systems across multiple product organizations\n              \n            \n          \n          \n          \n            \n              \n              \n                \n                  Course Management\n                \n                \n                  \n                    \n                    \n                      \n                      \n                        B2E\n                      \n                    \n                      \n                      \n                        Data\n                      \n                    \n                  \n                  Web\n                \n                A feature to help course editors manage their workload.\n              \n            \n          \n          \n        \n        \n        \n          \n            More\n          \n        \n        \n      \n    \n  \n\n\n\n  \n    \n      Recommendations\n      Recommendations from colleagues, leaders, and clients.\n    \n    \n      \n        \n      \n        \n        \n\n\n\n\n\n\n  \n    \n    \n    \n    \n      David Platt\n      Product Leader (Head/VP) | SaaS & Marketplaces | B2B & B2C\n    \n  \n  \n    \n    \n      “Tony is one of the strongest product designers I've worked with. He has a real talent for uncovering what users actually need, not just what they initially say they want. He goes well beyond the surface problem, using thoughtful research and rapid prototyping to get to the underlying motivations and…\n    \n    Read full recommendation\n    \n  \n\n\n      \n        \n      \n        \n      \n        \n        \n\n\n\n\n\n\n  \n    \n    \n    \n    \n      Sijae Brown\n      Platform & Workflow Systems | Technical Product Leadership\n    \n  \n  \n    \n    \n      “I worked closely with Tony at Float Health, where I was a Sr. Product Manager and he served as Head of Design. We partnered across a wide range of cross-functional initiatives spanning multiple apps and distinct user groups within Float's home infusion marketplace. What sets Tony apart is his ability…\n    \n    Read full recommendation\n    \n  \n\n\n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n        \n      \n    \n  \n\n\n\n\n\n\n\n\n",
    "url": "/"
  },
  
  {
    "title": "Privacy Policy",
    "excerpt": "\n",
    "content": "\n\nLast Updated: Oct 1, 2023\n\nThis Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the Privacy Policy Generator.\n\nInterpretation and Definitions\n\nThe words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or plural.\n\nDefinitions\n\nFor the purposes of this Privacy Policy:\n\n“You” means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. Company (referred to as either \"the Company\", \"We\", \"Us\" or \"Our\" in this Agreement) refers to Tony Naccarato. Affiliate means an entity that controls, is controlled by or is under common control with a party, where \"control\" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for the election of directors or other managing authority. Account means a unique account created for You to access our Service or parts of our Service. Website refers to Tony Naccarato, accessible from \n\nService refers to the Website. Country refers to: Utah, United States\n\nService Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service, or to assist the Company in analyzing how the Service is used. Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service. Personal Data is any information that relates to an identified or identifiable individual. Cookies are small files that are placed on Your computer, mobile device, or any other device by a website, containing the details of Your browsing history on that website among its many uses. Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).\n\nCollecting and Using Your Personal Data\n\nPersonal Data While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:\n\nEmail address\n\nFirst name and last name\n\nPhone number\n\nUsage Data\n\nUsage Data\n\nUsage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device's unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data. We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device. Tracking Technologies and CookiesWe use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. You can instruct Your browser to refuse all Cookies or to indicate when a cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Cookies can be \"Persistent\" or \"Session\" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser. We use both session and persistent Cookies for the purposes set out below:\n\nNecessary / Essential Cookies\n\nType: Session Cookies\n\nAdministered by: Us\n\nPurpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services. \n\nCookies Policy / Notice Acceptance Cookies\n\nType: Persistent Cookies\n\nAdministered by: Us\n\nPurpose: These Cookies identify if users have accepted the use of cookies on the Website.\n\nFunctionality Cookies\n\nType: Persistent Cookies\n\nAdministered by: Us\n\nPurpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.\n\nFor more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy.\n\nUse of Your Personal Data\n\nThe Company may use Personal Data for the following purposes:\n\nTo provide and maintain our Service, including monitoring the usage of our Service. To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user. For the performance of a contract: the development, compliance, and undertaking of the purchase contract for the products, items, or services You have purchased or of any other contract with Us through the Service. To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products, or contracted services, including the security updates, when necessary or reasonable for their implementation. To provide You with news, special offers, and general information about other goods, services, and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information. To manage Your requests: To attend to and manage Your requests to Us.\n\nWe may share your personal information in the following situations:\n\nWith Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to show advertisements to You to help support and maintain Our Service, to contact You, to advertise on third-party websites to You after You visited our Service or for payment processing. For Business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company. \n\nWith Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners, or other companies that We control or that are under common control with Us. With Business partners: We may share Your information with Our business partners to offer You certain products, services, or promotions. With other users: when You share personal information or otherwise interact in public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see You name, profile, pictures, and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.\n\nRetention of Your Personal Data\n\nThe Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.\n\nThe Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods. Transfer of Your Personal DataYour information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from Your jurisdiction. Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.\n\nThe Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.\n\nDisclosure of Your Personal Data\n\nBusiness TransactionsIf the Company is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.\n\nLaw Enforcement \n\nUnder certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).\n\nOther legal requirements\n\nThe Company may disclose Your Personal Data in the good faith belief that such action is necessary to:\n\nComply with a legal obligation\n\nProtect and defend the rights or property of the CompanyPrevent or investigate possible wrongdoing in connection with the Service\n\nProtect the personal safety of Users of the Service or the public\n\nProtect against legal liability\n\nSecurity of Your Personal DataThe security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security. \n\nChildren's Privacy\n\nOur Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers. We also may limit how We collect, use, and store some of the information of Users between 13 and 18 years old. In some cases, this means We will be unable to provide certain functionality of the Service to these users. If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information. \n\nLinks to Other Websites\n\nOur Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third-party's site. We strongly advise You to review the Privacy Policy of every site You visit.\n\nWe have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.\n\nChanges to this Privacy Policy\n\nWe may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the \"Last updated\" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.\n\nContact Us\n\nIf you have any questions about this Privacy Policy, You can contact us:\n\nBy phone number: \n\nPrivacy Policy of https://tonynaccarato.com\n\n",
    "url": "/privacy-policy/"
  },
  
  {
    "title": "Real Estate Investor",
    "excerpt": "\n",
    "content": "\n  I started my career in real estate investing about in 2019 with my wife. At first, we invested in land, which paid off nicely, but soon realized that we needed more guidance and expertise to grow our portfolio.\n  That's when we discovered Done For You Real Estate, and we joined forces with them to take our investments to the next level. With their help, we were able to acquire several properties that were carefully selected to take advantage of emerging markets. \n\n\n\n  \n\n\n\n  \n    \n      \n        \n      \n      \n        \n          Would you like to learn more about DFY Real Estate?\n          I'm happy to share my experience, or you can reach out to them directly and mention that Tony Naccarato referred you.\n        \n      \n    \n  \n\n\n\n  Since then, I have been on a journey of continuous learning and exploration. Real estate investing is a dynamic and exciting industry, and I am always searching for new opportunities to expand our portfolio and achieve even greater success. I am committed to staying up-to-date on the latest trends and best practices, and I am constantly networking with other investors and industry professionals to learn from their experiences. I am confident that with the right mindset, strategy, and support, I will continue to achieve my goals and build a successful real estate portfolio that will provide long-term financial security and stability.\n\n\n\n  STR Properties & Listings\n\n\n  \n    \n      \n        \n          \n          \n            \n              A 2 Bedroom, 2 Bath Cottage Close to Disney World\n               Kissimmee, Flordia\n            \n            Located in the heart of Orlando Florida's year-round fun. Enjoy a well-maintained, 100% non-smoking, and completely furnished quiet 2 bedroom, 2 bath cottage. Disney Parks are as close as 8 miles away, Sea World is 12 miles away, and Universal Studios is about 18 miles to the parking lots!\n          \n        \n      \n      \n        \n          \n          \n            \n              Cottage Near Disney World\n               Kissimmee, Flordia\n            \n            Located in the heart of Orlando Florida's year-round fun. Enjoy a well-maintained, 100% non-smoking, and completely furnished quiet 2 bedroom, 2 bath cottage. Disney Parks are as close as 8 miles away, Sea World is 12 miles away, and Universal Studios is about 18 miles to the parking lots!\n          \n        \n      \n    \n  \n\n",
    "url": "/real-estate-investor.html"
  },
  
  {
    "title": "Tony Naccarato",
    "excerpt": "\n",
    "content": "\n    Staff-level Product Designer with 15+ years of experience designing healthcare, fintech, SaaS, and operational platforms. Experienced leading end-to-end product design—from discovery and AI-assisted prototyping through launch—while simplifying complex workflows, building scalable systems, and translating ambiguity into intuitive user experiences. Proven track record partnering closely with product, engineering, and leadership teams to shape strategy, improve outcomes, and deliver products that balance user needs, business goals, and technical constraints.\n  \nCore Skills\n\n    UX & Product Design\n    \n      User Research\n      Usability Testing\n      Prototyping\n      Design Systems\n      Information Architecture\n      Accessibility\n      Interaction Design\n      User Flows\n      Journey Mapping\n    \n    AI & Emerging Technology\n    \n      Claude\n      Cursor\n      Copilot\n      AI-Assisted Design Workflows\n      Rapid Prototyping\n      Generative AI\n      Prompt Design\n    \n    Tools\n    \n      Figma\n      HTML\n      CSS\n      Jira\n      Linear\n    \n    Industry Experience\n    \n      Healthcare & Health Tech\n      Fintech\n      SaaS Platforms\n      Enterprise Software\n      Operational Systems\n      Real Estate Technology\n      Regulated Industries\n    \n  \n\n\n\n\n\tProfessional Experience\n\n  \n    \n      Main Street Pulse \n      \n        | Salt Lake City, UT/Remote\n      \n    \n    It’s a system designed for founders and DIY investors who want clarity without complexity\n    Founding Designer | Dec 2023 – Current\n    Led the brand and design across the customer journey as a founding product designer.\n    \n      Designing intuitive systems that simplify complex financial and operational data\n\t\t\tLeading product direction from 0→1, grounded in real user needs and investor workflows\n\t\t\tBridging design and engineering to create scalable, thoughtful solutions\n      </li>\n    \n  \n\n  \n    \n      Float \n      \n        | San Francisco, CA/Remote\n      \n    \n    A health tech start-up providing a complete tech-driven experience for pharmacies, nurses, and patients.\n    Head of Product Design | Apr 2024 – Feb 2026\n    Led the brand and design across the customer journey as a product designer and design leader.\n    \n      Defined and led the company’s first end-to-end product design vision and scalable design system, ensuring consistency across a regulated healthcare platform.\n\t\t\tDesigned and delivered core MVP user flows and high-fidelity prototypes, balancing speed, usability, and compliance in a high-stakes health tech environment.\n\t\t\tPartnered closely with engineering leadership to establish UI standards and design-to-development workflows, accelerating delivery velocity and reducing rework.\n\t\t\tServed on the leadership team, shaping product strategy, embedding design thinking into decision-making, and accelerating creative output through strategic use of generative AI for rapid prototyping and iteration.\n      </li>\n    \n  \n\n  \n    \n      Everee \n      \n        | Salt Lake City, UT/Remote\n      \n    \n    \n      Fintech start-up offering payroll and payments with daily pay access.\n    \n    Head of Product Design | Jun 2020 – Nov 2023\n    Hired and managed a design team. Led the brand and design across the customer journey as a founding product designer.\n    \n      Built and scaled a hybrid design team, coaching designers into senior roles and raising design quality standards across the org.\n      Introduced a design system that unified the product experience, improved usability, and supported growth to 300K+ users while maintaining a 48 NPS.\n      Collaborated with leadership to define product strategy and presented design outcomes to investors and board members.\n      Enhanced complex B2B SaaS workflows (payroll, benefits, HR, finance), increasing adoption in a highly regulated industry.\n      </li>\n    \n  \n\n  \n    \n      Pluralsight \n      \n        | South Jordan, UT/Farmington, UT/Remote\n      \n    \n    A technology learning platform that offers courses to help individuals and businesses develop their skills.\n    Principal Product Designer | Apr 2019 – Jun 2020\n    \n      Managed a team of 7 designers, aligning career development with company objectives to improve retention and satisfaction.\n      Guided adoption of design best practices, streamlining workflows and increasing delivery efficiency.\n      Drove cross-functional collaboration with product and engineering, improving design consistency across learning experiences.\n              \n\n    Staff Product Designer | Nov 2014 – Apr 2019\n    \n      First product designer for course authoring tools; established design direction for a new team.\n      Designed a course management system that reduced publishing time by 30% and improved author satisfaction.\n      Coordinated design efforts with international engineering teams across time zones, ensuring smooth delivery.\n              \n  \n\n  \n    \n      Workfront \n      \n        | Lehi, UT\n      \n    \n    Work management and collaboration solutions for businesses and enterprises.\n    Senior User Experience Designer | Nov 2013 – Nov 2014\n    \n      Spearheaded design of a complex form creator feature, driving a 30% increase in user engagement.\n      Conducted field research and usability testing with enterprise customers to inform roadmap decisions.\n      Partnered with PMs and engineers to integrate human-centered design into enterprise workflows.\n              \n  \n\n  Selected Achievements\n  \n    \n      Scaled two design systems from inception to adoption across fintech and health tech platforms.\n      Built and led teams of up to 7 designers, promoting mentorship and career growth into leadership roles.\n      Delivered measurable product impact: 300K+ active users, 48 NPS, 30% reduction in publishing time, and 30% increase in engagement.\n    \n  \n\n  Education\n  \n  \n    Bachelor of Fine Arts \n    \n      | Visual Communication and Design\n    \n  \n  Weber State University | Ogden, UT\n  \n  \n    \n      UX Intensive Workshop \n      \n        | human-Centered Design\n      \n    \n    Adaptive Path Events | Dublin, Ireland\n  \n\n",
    "url": "/resume-cv.html"
  },
  
  {
    "title": "Terms of Service",
    "excerpt": "\n",
    "content": "\n\nLast Updated: Oct 1, 2023\n\n{{site.title}} Terms and Conditions\n\nPlease read these terms and conditions carefully before using Our Service.\nInterpretation and Definitions\nThe words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in the singular or in the plural.\n\nDefinitions\n\nFor the purposes of these Terms and Conditions:\n\nAffiliate means an entity that controls, is controlled by, or is under common control with a party, where \"control\" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for the election of directors or other managing authority. Company (referred to as either \"the Company\", \"We\", \"Us\" or \"Our\" in this Agreement) refers to {{site.title}}. Country refers to {{ site.address.state }}, United States\n\nService refers to the Website. Terms and Conditions (also referred to as \"Terms\") mean these Terms and Conditions that form the entire agreement between You and the Company regarding the use of the Service. This Terms and Conditions agreement has been created with the help of the Terms and Conditions Generator. Third-party Social Media Service means any services or content (including data, information, products, or services) provided by a third party that may be displayed, included, or made available by the Service. The website refers to {{ site.title }}, accessible from {{ site.url }}. “You” means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.\n\nAcknowledgment\n\nThese are the Terms and Conditions governing the use of this Service and the agreement that operates between You and the Company. These Terms and Conditions set out the rights and obligations of all users regarding the use of the Service. Your access to and use of the Service is conditioned on Your acceptance of and compliance with these Terms and Conditions. These Terms and Conditions apply to all visitors, users, and others who access or use the Service.\n\nBy accessing or using the Service You agree to be bound by these Terms and Conditions. If You disagree with any part of these Terms and Conditions then You may not access the Service.\n\nYour access to and use of the Service is also conditioned on Your acceptance of and compliance with the Privacy Policy of the Company. Our Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your personal information when You use the Application or the Website and tells You about Your privacy rights and how the law protects You. Please read Our Privacy Policy carefully before using Our Service.\n\nLinks to Other Websites\n\nOur Service may contain links to third-party websites or services that are not owned or controlled by the Company. The Company has no control over and assumes no responsibility for, the content, privacy policies, or practices of any third-party websites or services. You further acknowledge and agree that the Company shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods, or services available on or through any such web sites or services.\n\nWe strongly advise You to read the terms and conditions and privacy policies of any third-party websites or services that You visit.\n\nTermination\n\nWe may terminate or suspend Your access immediately, without prior notice or liability, for any reason whatsoever, including without limitation if You breach these Terms and Conditions.\n\nUpon termination, Your right to use the Service will cease immediately.\n\nLimitation of Liability\n\nNotwithstanding any damages that You might incur, the entire liability of the Company and any of its suppliers under any provision of this Terms and Your exclusive remedy for all of the foregoing shall be limited to the amount actually paid by You through the Service or 100 USD if You haven't purchased anything through the Service.\n\nTo the maximum extent permitted by applicable law, in no event shall the Company or its suppliers be liable for any special, incidental, indirect, or consequential damages whatsoever (including, but not limited to, damages for loss of profits, loss of data or other information, for business interruption, for personal injury, loss of privacy arising out of or in any way related to the use of or inability to use the Service, third-party software and/or third-party hardware used with the Service, or otherwise in connection with any provision of this Terms), even if the Company or any supplier has been advised of the possibility of such damages and even if the remedy fails of its essential purpose.\n\nSome states do not allow the exclusion of implied warranties or limitation of liability for incidental or consequential damages, which means that some of the above limitations may not apply. In these states, each party's liability will be limited to the greatest extent permitted by law. \"AS IS\" and \"AS AVAILABLE\".\n\nDisclaimer\n\nThe Service is provided to You \"AS IS\" and \"AS AVAILABLE\" and with all faults and defects without warranty of any kind. To the maximum extent permitted under applicable law, the Company, on its own behalf and on behalf of its Affiliates and their respective licensors and service providers, expressly disclaims all warranties, whether express, implied, statutory or otherwise, with respect to the Service, including all implied warranties of merchantability, fitness for a particular purpose, title and non-infringement, and warranties that may arise out of course of dealing, course of performance, usage or trade practice. Without limitation to the foregoing, the Company provides no warranty or undertaking, and makes no representation of any kind that the Service will meet Your requirements, achieve any intended results, be compatible or work with any other software, applications, systems, or services, operate without interruption, meet any performance or reliability standards or be error-free or that any errors or defects can or will be corrected. Without limiting the foregoing, neither the Company nor any of the company's providers make any representation or warranty of any kind, express or implied: (i) as to the operation or availability of the Service, or the information, content, and materials or products included thereon; (ii) that the Service will be uninterrupted or error-free; (iii) as to the accuracy, reliability, or currency of any information or content provided through the Service; or (iv) that the Service, its servers, the content, or e-mails sent from or on behalf of the Company are free of viruses, scripts, trojan horses, worms, malware, timebombs or other harmful components.\n\nSome jurisdictions do not allow the exclusion of certain types of warranties or limitations on applicable statutory rights of a consumer, so some or all of the above exclusions and limitations may not apply to You. But in such a case the exclusions and limitations set forth in this section shall be applied to the greatest extent enforceable under applicable law.\n\nGoverning Law\n\nThe laws of the Country, excluding its conflicts of law rules, shall govern these Terms and Your use of the Service. Your use of the Application may also be subject to other local, state, national, or international laws.\n\nDisputes Resolution\n\nIf You have any concerns or disputes about the Service, You agree to first try to resolve the dispute informally by contacting the Company. For European Union (EU) UsersIf You are a European Union consumer, you will benefit from any mandatory provisions of the law of the country in which you are resident in.\n\nUnited States Legal Compliance\n\nYou represent and warrant that (i) You are not located in a country that is subject to the United States government embargo, or that has been designated by the United States government as a “terrorist supporting” country, and (ii) You are not listed on any United States government list of prohibited or restricted parties.\n\nSeverability and Waiver\n\nIf any provision of these Terms is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law and the remaining provisions will continue in full force and effect.\n\nWaiver\n\nExcept as provided herein, the failure to exercise a right or to require the performance of an obligation under this Terms shall not affect a party's ability to exercise such right or require such performance at any time thereafter nor shall be the waiver of a breach constitute a waiver of any subsequent breach. Translation Interpretation These Terms and Conditions may have been translated if We have made them available to You on our Service.\n\nYou agree that the original English text shall prevail in the case of a dispute.\n\nChanges to These Terms and Conditions\n\nWe reserve the right, at our sole discretion, to modify or replace these Terms at any time.\n\nIf a revision is a material we will make reasonable efforts to provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at Our sole discretion.\n\nBy continuing to access or use Our Service after those revisions become effective, You agree to be bound by the revised terms.\n\nIf You do not agree to the new terms, in whole or in part, please stop using the website and the service.\n\nContact Us\n\nIf you have any questions about these Terms and Conditions.\n\ncontact us\n\n",
    "url": "/terms-of-service/"
  },
  
  {
    "title": "Recommendations",
    "excerpt": "\n",
    "content": "\n  {% for testimonial in site.data.testimonials %}\n    {% assign tone = forloop.index0 | modulo: 4 %}\n    {% include testimonial-card.html testimonial=testimonial variant=\"full\" tone=tone %}\n  {% endfor %}\n\n\n{% include testimonial-styles.html %}\n",
    "url": "/testimonials/"
  },
  
  {
    "title": "Thank you",
    "excerpt": "\n",
    "content": "\n  We be in touch soon. Thanks\n\n",
    "url": "/thank-you.html"
  },
  
  {
    "title": "About Me",
    "excerpt": "\n",
    "content": "\n  With over 18 years of experience as a creative designer in industries such as technology, fintech, education, marketing, and ecommerce. Throughout my career, I have been successful in creating visually appealing and efficient designs for clients.\n  Currently, I'm the VP of Product Design at Everee, a startup based in Salt Lake City. As the leader of the design team, I assist in maintaining consistency within our app and encourage the team to be creative and innovative, all while prioritizing the user. I bridge the gap between executive-level requirements and user needs. I have played a pivotal role in developing new products that fulfill customer requirements. My expertise in user-centered design has significantly contributed to the delivery of innovative solutions by the company.\n\n\n\n  Portfolio\n  Here is some of my recent design work. You're welcome to check out my complete portfolio.\n\n\n  \n    \n      {% assign sorted_projects = site.projects | sort: 'date' | reverse %}\n      {% for project in sorted_projects limit: 3 %}\n      \n        \n          \n          \n            \n              {{ project.title }}\n            \n          \n        \n      \n      {% endfor %}\n    \n  \n\n\n\n  \n    \n      “Tony's attention to detail, and care for what he is creating always shines, and his collaborative and thoughtful way of working creates psychological safety for his team to do their best work.”\n    \n    \n      Mariah Hay, Vice President of Product at Pluralsight\n    \n  \n\n\n\n  Bridging User Needs, Business Goals, and Technical Expertise in Design.\n  My design approach is centered around the user, taking into consideration their needs, as well as the business goals and technical capabilities. I work closely with product managers and developers to determine the required features and drive product design. My skills in user research, requirement extraction, interaction framework design, iteration, and presenting ideas to development and management have proven to be valuable.\n  \n    \n    Tony Naccarato conducting a user testing session.\n  \n\n\n\n  Experience\n  If you want to learn more about my experience, feel free to visit my LinkedIn profile. You'll find my resume there, which provides a detailed understanding of my professional background.\n\n\n  \n    \n      \n        \n          VP of Product Design\n          Everee\n        \n        \n      \n      \n        \n          Principal Product Designer\n          Pluralsight\n        \n        \n      \n      \n        \n          Senior Product Designer\n          Pluralsight\n        \n        \n      \n      \n        \n          Senior User Experience Designer\n          Workfront\n        \n        \n      \n      \n        \n          UX Academy Mentor\n          DesignLab\n        \n        \n      \n    \n  \n  Visit my design portfolio\n\n\n\n  DesignLab Mentor\n\n\n  As a design leader, I've had the privilege of mentoring aspiring user experience and UI designers for the past 5 years through the DesignLab platform. Guiding them through their educational journey and coursework has been a rewarding experience, but my commitment doesn't end there. I continue to support and assist many of these talented individuals even after our formal mentorship has concluded. You can learn more about DesignLab and my involvement in nurturing emerging design talent by visiting my DesignLab profile.\n  Interested in learning more about the DesignLab courses? Here are a few links that might be helpful.\n  \n    UX Academy Foundations\n    UX Academy\n  \n  \n    \n      \n        \n      \n      \n        \n          Learn more about DesignLab\n          I would be happy to share my experience or visit DesignLab where you can speak with admissions or attend a free open house Q&A.\n        \n      \n    \n  \n\n\n\n  \n    \n      “Tony met me where I was at. His perspective grounded me when I needed re-direction or encouragement. He had a well-balanced approach to guidance in pinpointing areas of growth/focus and allowing me to find my own answers.”\n    \n    \n      Moon Moua, DesignLab Student\n    \n  \n\n",
    "url": "/ux-designer.html"
  }
  
]