Welcome!
I'm Tony Naccarato, an expert and leader in product design and user experience.
A seasoned product design expert with over 18 years of experience, encompassing 5 years in leadership roles. Managed teams in a player-coach capacity by fostering design vision, stimulating creativity, and prioritizing user-centered approaches. Expertly bridging the gap between executive-level requirements and customer needs.
View my case studiesCase Studies
Here is some of my recent design work. View all my case studies.
Strategic Design Leadership
- Alignment
- Provide strategic direction for the product design team, aligning design efforts with overall business objectives.
- Collaboration
- Collaborate with stakeholders: product, engineering, and executive leadership, believing design should be present at the leadership table.
- Cohesion
- Brand and Product cohesion across all touch-points following established design guidelines and best practices.
- Design Standards
- Building, maintaining, and implementing design systems and brand guidelines.
Tony is a compassionate leader who values the people that he works with. He looks for opportunities to help those around him be the best that they can be. He's also not afraid to dive into design and get things done. When I got to Everee I couldn't believe how well thought out his design system was and it made it easy for me to start contributing to my team.
Bridging User Needs, Business Goals, and Technical Expertise in Design.
My design approach is centered around the user, taking into consideration their needs, as well as the business goals and technical capabilities. I work closely with product managers and developers to determine the required features and drive product design. My skills in user research, requirement extraction, interaction framework design, iteration, and presenting ideas to development and management have proven to be valuable.
Experience
View my resume or visit my LinkedIn profile to learn more about my experience and professional background.
Everee
Markets
B2B (Gig economy, Staffing, Delivery)
Technology
Web, Mobile, API, Embed, White-label
Accomplishments
- Built NPS to 48 & over 300k users
- Hired & led a design team
Pluralsight
Markets
B2C, Higher Ed, Enterprise
Technology
Web, Mobile
Accomplishments
- Reduced course publish time by 30%
- Hired & led a design team
Workfront
Markets
B2B, Enterprise
Technology
Web, API, White-label
Accomplishments
- Contributed to a 30% increase in user engagement
- Focus on helping creative agencies be more productive
Mentor & Coach
As a design leader, I've coached and mentored aspiring user experience, UI, and product designers for the past 5 years through my role at Everee, Pluralsight, and DesignLab. I help guide them through their educational coursework and career journey. I continue to support and assist many of these talented individuals even after our formal mentorship has concluded. I even continue to help past team members with guidance and feedback.
Tony met me where I was at. His perspective grounded me when I needed re-direction or encouragement. He had a well-balanced approach to guidance in pinpointing areas of growth/focus and allowing me to find my own answers.