Tony Naccarato
Product Design Leader
Staff-level Product Designer with 15+ years of experience designing healthcare, fintech, SaaS, and operational platforms. Experienced leading end-to-end product design—from discovery and AI-assisted prototyping through launch—while simplifying complex workflows, building scalable systems, and translating ambiguity into intuitive user experiences. Proven track record partnering closely with product, engineering, and leadership teams to shape strategy, improve outcomes, and deliver products that balance user needs, business goals, and technical constraints.
Core Skills
UX & Product Design
- User Research
- Usability Testing
- Prototyping
- Design Systems
- Information Architecture
- Accessibility
- Interaction Design
- User Flows
- Journey Mapping
AI & Emerging Technology
- Claude
- Cursor
- Copilot
- AI-Assisted Design Workflows
- Rapid Prototyping
- Generative AI
- Prompt Design
Tools
- Figma
- HTML
- CSS
- Jira
- Linear
Industry Experience
- Healthcare & Health Tech
- Fintech
- SaaS Platforms
- Enterprise Software
- Operational Systems
- Real Estate Technology
- Regulated Industries
Professional Experience
Main Street Pulse | Salt Lake City, UT/Remote
It’s a system designed for founders and DIY investors who want clarity without complexity
Founding Designer | Dec 2023 – Current
Led the brand and design across the customer journey as a founding product designer.
- Designing intuitive systems that simplify complex financial and operational data
- Leading product direction from 0→1, grounded in real user needs and investor workflows
- Bridging design and engineering to create scalable, thoughtful solutions
Float | San Francisco, CA/Remote
A health tech start-up providing a complete tech-driven experience for pharmacies, nurses, and patients.
Head of Product Design | Apr 2024 – Feb 2026
Led the brand and design across the customer journey as a product designer and design leader.
- Defined and led the company’s first end-to-end product design vision and scalable design system, ensuring consistency across a regulated healthcare platform.
- Designed and delivered core MVP user flows and high-fidelity prototypes, balancing speed, usability, and compliance in a high-stakes health tech environment.
- Partnered closely with engineering leadership to establish UI standards and design-to-development workflows, accelerating delivery velocity and reducing rework.
- Served on the leadership team, shaping product strategy, embedding design thinking into decision-making, and accelerating creative output through strategic use of generative AI for rapid prototyping and iteration.
Everee | Salt Lake City, UT/Remote
Fintech start-up offering payroll and payments with daily pay access.
Head of Product Design | Jun 2020 – Nov 2023
Hired and managed a design team. Led the brand and design across the customer journey as a founding product designer.
- Built and scaled a hybrid design team, coaching designers into senior roles and raising design quality standards across the org.
- Introduced a design system that unified the product experience, improved usability, and supported growth to 300K+ users while maintaining a 48 NPS.
- Collaborated with leadership to define product strategy and presented design outcomes to investors and board members.
- Enhanced complex B2B SaaS workflows (payroll, benefits, HR, finance), increasing adoption in a highly regulated industry.
Pluralsight | South Jordan, UT/Farmington, UT/Remote
A technology learning platform that offers courses to help individuals and businesses develop their skills.
Principal Product Designer | Apr 2019 – Jun 2020
- Managed a team of 7 designers, aligning career development with company objectives to improve retention and satisfaction.
- Guided adoption of design best practices, streamlining workflows and increasing delivery efficiency.
- Drove cross-functional collaboration with product and engineering, improving design consistency across learning experiences.
Staff Product Designer | Nov 2014 – Apr 2019
- First product designer for course authoring tools; established design direction for a new team.
- Designed a course management system that reduced publishing time by 30% and improved author satisfaction.
- Coordinated design efforts with international engineering teams across time zones, ensuring smooth delivery.
Workfront | Lehi, UT
Work management and collaboration solutions for businesses and enterprises.
Senior User Experience Designer | Nov 2013 – Nov 2014
- Spearheaded design of a complex form creator feature, driving a 30% increase in user engagement.
- Conducted field research and usability testing with enterprise customers to inform roadmap decisions.
- Partnered with PMs and engineers to integrate human-centered design into enterprise workflows.
Selected Achievements
- Scaled two design systems from inception to adoption across fintech and health tech platforms.
- Built and led teams of up to 7 designers, promoting mentorship and career growth into leadership roles.
- Delivered measurable product impact: 300K+ active users, 48 NPS, 30% reduction in publishing time, and 30% increase in engagement.