Tony Naccarato

Product Design & User Experience Expert & Leader

A seasoned product design expert with over 18 years of experience, encompassing 5 years in leadership roles. Manage teams in a player-coach capacity by fostering design vision and prioritizing user-centered approaches. Expertly bridge the gap between executive-level requirements and customer needs.

Professional Highlights

  • Led the user experience and design at Everee, a fintech start-up, for B2B payroll, payments, taxes, HR, and benefits in a highly regulated and complex domain.
  • Design lead at Everee and Pluralsight, contributed in a player-coach capacity, helping individuals identify skill gaps and mentoring to facilitate growth.
  • Effectively communicate and collaborate with PMs, engineers, marketing, and leadership, helping execute business goals and product strategy.



  • Empathy
  • Problem-solving
  • Communication
  • Team leadership & mentoring
  • Cross-functional collaboration
  • Decision-making
  • Delegation
  • Adaptability


  • User research
  • Analysis & Planning
  • Prototypes
  • Usability testing
  • Design systems
  • Design principles
  • User experience
  • Interaction design
  • Interface design
  • Visual design
  • Typography
  • Figma


  • SaaS
  • B2B
  • B2C
  • Enterprise
  • Start-up

Professional Experience

Everee | Salt Lake City, UT/Remote

A fintech start-up providing a payroll and payments platform allowing workers to get paid daily.

Director of Product Design | Jun 2020 – Nov 2023

Hired and managed a design team. Led the brand and design across the customer journey as a founding product designer.

  • Led the recruitment and development of a design team and facilitated the growth of the design team through coaching and mentorship.
  • Effectively communicated design strategies and project milestones and provided presentations to informed decision-making at the leadership level.
  • Implemented a design system, enhancing product consistency and user experience across all application features and improving design efficiency.
  • Specialized in Fintech, a highly regulated industry, focusing on payroll, payments, and card services projects.

Pluralsight | South Jordan, UT/Farmington, UT/Remote

A technology learning platform that offers courses to help individuals and businesses develop their skills.

Principal Product Designer | Apr 2019 – Jun 2020

Managed a design team aligning individual career goals with company objectives. Influenced project design decisions through design best practices to enhance overall team efficiency.

  • Managed a hybrid team of 7 designers and cultivated relationships through one-on-ones, helping align individual career goals with company objectives and improving employee satisfaction.
  • Collaborated with cross-functional teams, including designers and product teams, to conceptualize and design optimal user experiences.
  • Played a key role in decision-making regarding design practices, methodologies, and tools, ensuring alignment with industry best practices and improving design process efficiency.

Staff Product Designer | Nov 2014 – Apr 2019

Being the first product designer at Pluralsight, led the design direction and team for the group of designers focused on course authors and an internal team of editors.

  • Led a collaborative group of designers, fostering knowledge sharing and best design practices and improving tool effectiveness and user satisfaction.
  • Played a crucial role in designing a course and learning management system, cutting publication time by 30% and increasing the overall satisfaction of our course authors.
  • Collaborated with cross-functional teams, including product managers and an international engineering team based in Ukraine.

Workfront | Lehi, UT

Work management and collaboration solutions for businesses and enterprises.

Senior User Experience Designer | Nov 2013 – Nov 2014

Managed a team of 7 designers, aligning individual career goals with company objectives, and influenced project design decisions through design best practices to enhance overall team efficiency.

  • Spearheaded the design of a complex form creator feature, navigating business requirements and technical limitations that contributed to a 30% increase in user engagement.
  • Collaborated with product managers and engineering teams, fostering effective communication and ensuring seamless integration of design solutions with technical requirements.
  • Led the human-centered design with user research, conducting customer visits, and extracting valuable insights that informed design decisions.

The Church of Jesus Christ of Latter-day Saints | Salt Lake City, UT

A Christian religious organization with a library dedicated to preserving historical documents and artifacts.

Senior User Experience Designer | Jun 2010 – Nov 2013

Led the user experience of a complex library catalog system for the history library and an artwork submission tool for an international audience, translated into 10 languages.

Swarmbuilder/ExpertVoice | Salt Lake City, UT

A platform that connects brands with a network of credible and knowledgeable experts.

Senior Interaction Designer | Apr 2009 – Jun 2010

Orchestrated the design strategy for marketing and advertising campaigns. Develop immersive interactive experiences tailored to customer brands.

Logoworks by HP | American Fork, UT

A provider of professional custom logo design and branding services for businesses and individuals.

Brand Manager & Graphic Designer | Jul 2005 – Apr 2009

Collaborated with various brands to develop their unique visual identities, taking a leading role in marketing initiatives by spearheading website design and overseeing the creative direction of marketing campaigns.


Bachelor of Fine Arts | Visual Communication and Design

Weber State University | Ogden, UT

UX Intensive Workshop | human-Centered Design

Adaptive Path Events | Dublin, Ireland


  • Guest lectured at a design class at Brigham Young University on “Design Critiques, Fostering a Culture of Healthy, Mindful, & Productive Feedback.”
  • Speaker at SORT Conference (Salt Lake City Tech Conference) on “Initiate Typography, Selection, Arrangement & formatting.”
  • Speaker at WordCamp Salt Lake on “Taking Your Site From Useful to Usable.”
  • Lead the creative direction and user experience for a winning business of the Salt Lake City Startup Weekend.
  • Worked with companies like Hewlett-Packard, Nestle, Sundance Film Festival, Office Depot, Staples, Skullcandy, and The North Face.